Sunday, January 21, 2018

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In May of 1991, shortly before I walked the stage to receive my BA in German and English from the University of South Carolina, I had been invited to move to Eastern Germany and explore the business opportunities that would be opening up as a result of the fall of the Berlin Wall and German reunification.

The invitation was not a formal job offer. I had actually already lined up a teaching gig in the writing center at Midlands Technical College in Columbia, SC. The invitation, rather, was made by Hans-Dietrich Genscher, the West German foreign minister at the time and the man who had, just months before, announced to the waiting throngs of East Germans gathered outside the German embassy in Prague that their desire to flee to the West had been granted. His invitation that day was part of his commencement speech to our graduating class. As far as I know, I was the only one of the 3,000 or so of us there to take him up on it.

Ever since taking my first job in Germany in 1993, my connection to that country remains unbroken. Just as Genscher had promised, multiple opportunities awaited me there, first in teaching, then in publishing, and finally in content marketing. When I returned to South Carolina in 2001, I continued working for German companies as a freelance writer, editor, and marketer. 

In 2008, when, as it was widely reported in business circles, "the world ended," I started to look into something I had been meaning to investigate for some time: namely opportunities to put the skills I had acquired over nearly 20 years to use for some of the numerous foreign-owned and -affiliated companies in the Carolinas. After extensive research – and one fortuitous conversation on a Columbia playground I found that, much to my surprise, there were no publications dedicated to covering global business here, despite the Carolinas' leading position in the field. 

Hence Global Carolina Communications, and the Global Carolina Business Journal, were born. Our aim is to provide a much-needed forum for South Carolina decision makers in international business. In conjunction with the North and South Carolina Departments of Commerce, state universities, and other development agencies, our Web site serves as a single point of information for businesses looking to tap into new opportunities abroad. In addition to providing links to state agencies offering expert support and guidance, shows how other companies have successfully made the leap from local to global.

I hope you will find the site a welcome addition to the landscape. I also hope you will look into Global Carolina Communications' content marketing services as a valuable opportunity for your company. Studies have shown how content marketing can help you decrease marketing spend by 25%, increase lead generation by nearly 200%, and boost revenues by nearly 40%. (No good success story would be complete without metrics!).

We're glad to be a part of the business community here, and I am personally thankful to have found another opportunity to explore the possibilities that continue to open up as a result of the global economy.

–Scott Evan Burgess, Founder and CEO, Global Carolina Communications

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